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Zero to One: The Dangerous Myth That Keeps Individuals, Teams, and Organizations from Breakthrough Innovation

Jeremy Utley, MBA ’09, adjunct professor and director of executive education at the Stanford

Capacity: 200

Event Details:

Saturday, October 22, 2022
10:30am - 11:30am PDT


Gunn-SIEPR Building, Koret-Taube Conference Center, Room 130

This event is open to:

All-Access Pass Holders
Saturday Day Pass Holders
Educational Pass Holders

In this searching examination of the personal and interpersonal practices (rather than events) that fuel breakthrough thinking, Jeremy Utley will share insights from his forthcoming book, Ideaflow: The Only Business Metric That Matters (co-written with Perry Klebahn). Having taught the subject of innovation for the last 13+ years at Stanford, he has seen the topic become over-hyped, yet remain an under-nourished capability. This is true not only on the personal level, but also on the team and organizational. This dynamic session will attempt to set the record straight on some foundational mindsets and practices that fuel not just repeatable innovation, but satisfaction and engagement at work and in life as well.

Jeremy Utley, MBA ’09 advises professionals and organizations on how to imbed the tools of design thinking and cultivate an innovative organizational culture. He also teaches two celebrated courses -- d.leadership and LaunchPad -- advanced offerings focused on creating real-world impact with the tools of design. He is also the host of the's "Masters of Creativity" series. He helps people change their deeply-engrained behaviors and discover, as he did, that it is possible for them to make a difference. He does this through teaching as well as through growing alongside his students to become better in his own life and work every day.

Stay Connected

Please visit Jeremy Utley’s and the Stanford webpages to learn more. You can also follow Jeremy Utley on Twitter @jeremyutley, the’s Masters of Creativity series on YouTube, and the Stanford on Twitter @stanforddschool and Instagram @stanforddschool.

Jeremy Utley -  Stanford

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